The Logic of Design
CIS548
The Basic Triad

Conception :: An idea is conceived in the mind. Both logos and telos are involved, almost in a chicken/egg fashion. For example, a software product is to be produced. This product is to achieve a certain goal. Following Federick Brooks and Alan Cooper, the purpose of the product is to help the user meet his/her goals. Thus, the initial step is for the designer to ascertain and grasp conceptually what the user’s goal(s) is (are). Which means that there is a prior goal – the designer has the goal of making a . . . {to be continued}