CAMPAIGN ADVERTISING E-ARCHIVES

2002

C-SPAN Campaign 2002 Political Ads from Senate, House, and Gubernatorial races around the country

California Gubernatorial Adwatches from the Sacramento Bee

California Gubernatorial Primary Ads from the Political Communication Lab at Stanford University

Maryland Gubernatorial Ads from SunSpot.net

Minnesota Gubernatorial and Senatorial Campaign Ads from Minnesota Public Radio

South Carolina Gubernatorial and Senatorial Campaign Ads and Adwatches from TheCarolinaChannel.com (WYFF News)

2000

CNN video archive features speeches, ads and debates from the presidential campaign and key state races around the country

C-SPAN 51 ads from November 14, 1999 through October 10, 2000, including primary and third-party candidates

George W. Bush ads from the Political Communication Lab at Stanford University

Al Gore ads from the Political Communication Lab at Stanford University

2000 presidential primary ads from the Political Communication Lab at Stanford University

Democracy in Action links to scripts and sample images from campaign ads for several candidates and groups

1998

Ads from Minnesota gubernatorial campaign (Jesse Ventura, Norm Coleman, Skip Humphrey) from Minnesota Public Radio

1996

CNN/All Politics

    Primary Season     Post Convention     The Two-Candidate Race     The Home Stretch

The Living Room Candidate (from the American Museum of the Moving Image)

    Clinton and Dole Ads (requires Windows Media Player)

Four ads from the Boschwitz-Wellstone Senate race (from Minnesota Public Radio)

1952-2000

Presidential Ad Archive from the American Musuem of the Moving Image (requires Windows Media Player)

A Historical Look at Campaign Commercials from the University of Delaware (requires Real Player)

Historic Campaign Ads (collection of presidential advertising classics from CNN; requires the free Quicktime movie player)

Some Humorous Campaign Ads (from "Connecting with What's Inside of Peoples' Heads: Humor and Culture in Political Advertising," a paper prepared for delivery at the 2001 Annual Meeting of the American Political Science Association, San Francisco, August 30-September 2, 2001, by Glenn W. Richardson Jr. of Kutztown University of Pennsylvania and Amy E. Jasperson of the University of Texas at San Antonio; requires the free Quicktime movie player).

Other Campaign Advertising Sites

• Buyingtime.org a project of the Brennan Center for Justice; the Center acquired broadcast data on over 300,000 airings of 2,100 ads run in 1998 from CMAG, a company that monitors political advertising in the top 75 media markets, which reach 80 percent of the U.S. population; outstanding search tools generate breakdowns of ads by content (theme, tone, purpose) and spending.

• Campaign Advertising at Wisconsin press releases, national ad buy data from 1996, papers and presentations

• Press Releases from the Campaign Media Analysis Group (CMAG); includes information on ad buys and ad content from campaigns around the country.

• Adwatch from Kaisernetwork.org
  
  
• TV Spot Production: A Political Campaign Primer by Marguerite Arnold from the August 1999 issue of Campaigns & Elections magazine.

• Issue Ads at the Annenberg Public Policy Center at the University of Pennsylvania (APPC)

• A Newsroom Guide to Political Advertising a publication of the Political Coverage Project, funded by the Carnegie Foundation and the Ford Foundation; a "how-to" manual for journalists seeking to cover political ads, includes information on obtaining ads and using FEC and FCC documents; introduction by Kathleen Hall Jamieson.
  

• TV ad watches from Best Practices in Journalism; examples from "truth-checking" of campaign ads from national, state, and local races
  

• CBS AdWatch 2000

• AdWatch by Howard Kurtz of the Washington Post

• AdWatch 2000 from Minnesota Public Radio

• Ad-Watcher's Toolkit 10 structural features that create meaning in political ads by Esther Thorson
  

• The :30 Second Candidate features a timeline of historical ads, a step-by-step tour through the process of creating an ad, tricks of the trade and interviews with academic and media experts on political advertising and political consultants.

• Dissect an Ad from PBS Democracy Project 1996; also Dissect and Ad from Taking on the Kennedys

• Kathleen Hall Jamieson on "Willie" Horton in the 1988 campaign

• The History of Campaign Advertising Presented in Association with Syracuse University, S.I. Newhouse School of Public Communication Center for the Study of Popular Television, and Syracuse University Library, Edwin Diamond Collection of Political Advertising and Commercials.

• Political Advertising Bibliography compiled and updated by Allan Louden of Wake Forest University
  

Some Papers and Articles on Political Advertising Available Online

• Print and Television Legislative Issue Advertising in the Nation's Capital in 2001 by Erika Falk of the Annenberg School of Communication at the University of Pennsylvania (PDF)

• An Experimental Study of Political Advertising Effects in the 2000 Presidential Race (PDF) paper by Joshua D. Clinton and John S. Lapinski of Stanford University

• Facts About Television Advertising and the McCain-Fiengold Bill (PDF) paper by Jonathan Krasno and Kenneth Goldstein

• Excerpt from Going Negative: How Political Advertisements Shrink and Polarize the Electorate by Stephen Ansolabehere and Shanto Iyengar (originally published in Quill Magazine)
  
  
• Buying Time (PDF) comprehensive overview of the scope and content of candidate, party, and interest group television advertising in the 1998 congressional elections compiled by the Brennan Center for Justice

• "Visual Storytelling and the Competition for Political Meaning in Political Advertising and News in Campaign 2000," by Glenn W. Richardson Jr. American Communication Journal 5(3) Spring, 2002 (Winner of the 2002 American Communication Journal Article of the Year Award).
  

• Pulp Politics: Popular Culture and Political Advertising by Glenn W. Richardson Jr. Rhetoric & Public Affairs 3.4 (2000) 603-626

• "Connecting with What's Inside of Peoples' Heads: Humor and Culture in Political Advertising." Paper prepared for delivery at the 2001 Annual Meeting of the American Political Science Association, San Francisco, August 30-September 2, 2001, by Glenn W. Richardson Jr. of Kutztown University of Pennsylvania and Amy E. Jasperson of the University of Texas at San Antonio,

• "From Sea to Shining Sea: The Effect of Partisan and Regional Variation on the Rhetoric of Political Advertising." by Glenn W. Richardson Jr.  Paper prepared for delivery at the 2002 Annual Meeting of the American Political Science Association, Boston, August 29-September 1, 2002.

• Research and Publications from the Political Communication Lab at Stanford University

• Archive of Political Advertising Research Reports from the Political Communication Center at the University of Oklahoma

 

This page was designed and is maintained by Glenn W. Richardson Jr. of the Department of Political Science at Kutztown University of Pennsylvania and was last updated on February 18, 2003.  Please e-mail any comments, suggestions or reports of broken or outdated links to richards@kutztown.edu. Thanks!